Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Lansing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The city of Lansing does not use this app appropriately and respond to issues as this app represents. Most reported issues are ignored and simply read as reserved for months or longer. When an issue resolved from outside the cities involvement there is not a clear way to close/resolve an issue. There is also not way to edit an issue without creating comments or creating a duplicate issue.
I really appreciate that Lansing has this app. It’s very easy to alert the city about issues like burnt out traffic lights, potholes, and garbage in parks. Each of my requests have been promptly responded to and taken care of. Thank you Lansing Government! You’re putting East Lansing to shame! 🙂
The app still needs work. So far it's only been good for signing up to receive collection day reminders. Have registered 3 times for collection notifications (email & text) and still have not gotten confirmation for text messages. At this point the old system was better and more dependable.
Lansing Connect is a real-time, free, civic engagement platform that allows the public to conveniently communicate non-emergency civic issues directly...