Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guðbjorg Gissurardottir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Picked up the pamphlet while having coffee at the cute Book Cafe. Now we have downloaded the app and are finding some amazing places to visit.
Found the little map, and then the app. Beautiful art and wonderful recommendations. So kind to share all of your favorite spots. Everyone here has been so lovely and this is just another example of the kind and friendly Icelandic people. 🖤🖤🖤
Makes the trip so much better. Like having a local friend in Iceland
TRAVEL BETTER A group of picky locals have hand-picked their favorite restaurants, cafés, bars, stores, and activities that are authentic, sustainable...