Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vegahandbokin - Road Guide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t search by category, it does not show small roads, and it does not use English names. It just covers the island with meaningless icons. And if you move around the app and tap an icon, when you’re done reading it takes you back to your current location, making it useless as a trip planner. Since you must have cellular to use this app, you’re better off just using google or apple maps. B/c you won’t find anything with this app - it’ll just leave you confused. For example: did you know Skaftafell is known for its “extensive birch woods; rich vegetation”? This app won’t tell you that, you know, maybe people come for the glacier?
Do not waste your time or money with this app. The free version is terrible and the upgrade is no better. One of the biggest attractions in Reykjavik, the Hallgrimskirkja has no pin and cannot even be found using app search feature. (Enough said about its usefulness for finding places to visit on holiday). As far as I can tell, the only part of Iceland this app covers well are ALL the farms in the countryside....as if I am coming to Iceland to go farm hopping. If the purpose of this app is for tourists to use on a road trip of Iceland, the app falls way short.
Not really worth the $15 "add-on." I'd expect a road guide to include gas stations - which are pretty rare outside of Reykjavik. No such information here. Also way too much random one paragraph information which hides the important things. You don't need to tell me about every farm.
Your key to Iceland‘s 3000 most important places, roads, geography, culture and history. Discover Iceland with the Iceland Road Guide. The app is bas...