Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ICICI Bank Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After sending the verification sms, the app throws an error saying number not found even though it is the same number registered with ICICI bank. Google Pay was able to find and link my bank acc using the same number after sms verification. I don’t understand how the bank’s own app fails to do so. Embarrassing.
It has only SMS authorization option whereas no option to provide mobile number and getting error as invalid number. Seems apps is designed only for indian customers. Why don’t the app don’t have option to provide mobile number where customers can provide current number.
This app is quite bad especially since it does not even have Pockets Wallet balance enquiry menu option. In fact the balance should be always on display once you are logged in with your PIN. It’s a bit cluttered but you can find some information on the offers
Pockets by ICICI Bank - The most comprehensive mobile wallet to (1) Pay Anyone, (2) Shop Anywhere and (3) Bank with ease for any bank's customer. Pock...