Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of New Haven CT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app just links to websites, at least one of which (parking tickets) was the incorrect url. I deleted it because the interface once you clicked on any link looked terrible on my phone. If they were actually able to integrate the info into the app it would be awesome, as it stands it is not useful enough to keep.
Kudos to the City of New Haven for ramping up the marketing push on cleaner and safer streets. This app is genuinely fixing up the neighborhood one small problem at a time.
For those annoying potholes, damaged street signs, and other local issues, the New Haven Connect app makes reporting a problem to City Hall easier tha...