Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SunWest FCU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My Sunwest is not only my financial institution, they are also “family”! It feels personal when you come in and get greeted by name and details are remembered like, how a birthday party went or how another event played out. I won’t go anywhere else! Walking into Sunwest feels like walking into a relatives home Thank you for that!
This place has gone downhill fast. The recent changes to the app have made it way harder to use than it used to be. Checking my balance is now a chore, and moving money between my accounts has become a hassle for no reason. It's also really frustrating that you can't even order a replacement card through the app. Having to go into the branch just to get a new card feels ridiculous. On top of that, the app doesn't seem to work properly outside of bank hours, which is pretty disappointing for a banking app. I even went into the branch to order my card, and that was a hassle too. The staff didn't seem very interested in helping, which just added to the frustration. Overall, the app and the customer service have both taken a big step backward.
The new layout for this app frankly looks terrible. While the old one was simplistic, it was easy to read and I knew where everything was. With the new update, each transaction takes up way too much space, and there are too many menus. I cannot even find the Zelle payments anymore, and using the search function within the app yields nothing. Beyond that, the new layout looks very poor. There are several graphic and UI elements that don't properly fit the screen, and aren't aligned. It honestly looks like a student's first project. I don't know why they remade the whole thing when it was an all around downgrade to do so. I would like to use the old layout again.
The financial system needed an update, so we gave it one. With SunWest Mobile, you can manage your money, pay bills, transfer funds, deposit checks, a...