Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My transactions have not updated for a few days when I made purchases yesterday. I also can’t use the Zelle feature to transfer money. Clearly something wrong with the app.
The new app that was launched May 2020 has made it very easy for me to monitor my account, transfer money and pay bills! I love the option to add alerts. It’s also very convenient to be able to transfer money to my other bank accounts at other financial institutions! I’m really impressed by the options to pay people, bills and manage my payments to other subscriptions using ePay. New features also includes access to my credit report. Looking forward to more added features to the app!
A few times when setting my phone down, I guess my finger grazed my iphone desktop and hit the FCU app icon, which caused the app to open, TOTALLY SKIPPING PAST THE LOGIN/PASSWORD page. This is very scary. But, when I WANT to loginAlso, the app crashes as soon as I open it on my iphone. It takes about 5 tries, then I can enter my password and get in. Sometimes it will crash again after that, or it could crash anytime during a transaction attempt. I tried deleting and reinstalling the app, but that didn’t help. It’s not my phone, because all my other apps work. What is going on with their I.T. Dept?! Also, small rant: when I transfer funds, I prefer to go to the main accounts summary page, which shows the balance of all accounts on one page. But instead it opens up the single account that received the transfer. Not sure why. The app/bank assumes that’s where you want to be after transferring funds.
First Credit Union’s FREE Mobile Banking Application for the iPhone™ and iPad™. BANK 24/7 Manage your accounts on the go. Use First Credit Union’s mo...