Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pima Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only thing I can think of to improve is that if one has multiple accounts, the notifications you can set up for low balance, large withdrawal, etc simply say “Low balance alert for CHKG0009…” and I’m left wondering which chkg 9 that is. To find out I have to log in to multiple accounts until I find it. This notification should include the alias or nickname for the subject account. That way I’d know immediately.
My card was declined twice and I have money in my account and have had no communication from PF. I called the lost and stolen card dept and they can’t help me. I called and there is no one to talk to about this after 5pm. In the meantime I guess my children won’t eat. Holding my money hostage without any communication by phone, email or text about blocking my card is simply unacceptable. Even if this is a fraud issue, which the lost card dept could not see anything happening on, the minimum expectation would be some kind of communication; a phone call, an email or a text, maybe a letter? I hadn’t used my card since 3/13 so even a letter could have reached me by now. This isn’t the first time this has happened. Service has steadily been going down hill. This has happened to me while traveling as well but I’m not traveling right now. It’s Very disappointing let alone inconvenient. Color me: Looking for a new financial institution.
I’m appalled by all of the terrible reviews, yet no one from PFCU has responded or done anything to help customers. I’ve always loved banking with you, but those days are long gone. I used to belong to AZ Central along with Pima Federal. My husband and I were hesitant to merge our accounts and I now wish I never had. I made the mistake of closing my AZ Central CU accounts in favor of PFCU. That was a huge mistake on my part. I should’ve stuck with AZ Central and close my account at PimaFCU. In this day and age there’s no excuse for what appears to be terrible programming errors. Whoever came up with the changes should be fired along with your entire IT Dept. If you’re not responsible because you subcontracted an IT company, fire them at once and find a replacement company that knows how to program and run a banking app. Nothing is user friendly and the list of inadequacies is too long to type. Have some compassion for your customers and dump this app and create a new one. I’ve worked with multiple banks and credit Unions for many years as I’m an accountant. This app is pure rubbish and needs to be trashed. Please read the reviews and listen to what people are telling you! Fix your mistakes before all of your customers close their accounts.
The Pima Federal Credit Union Mobile App provides you with easy and secure access to your account from wherever you are. Features: • Check balance...