Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BorrowMyDoggy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using Borrow My Doggy for a few years now and it’s brilliant. Great concept and my dog has met lots of lovely new people that take him out on little adventures. However, the app is absolutely shocking. Clunky, constantly logs me out and is slow to load new messages (if at all!) so if I don’t check the website, I will miss them. I’ve given up with the app completely now and just use the website. The app is far too unreliable.
I’ve been borrowing dogs for several years and have built friendships with the owners. I first took care of a Cocker Spaniel for three years, then a Labrador for two years, and for the past 18 months I’ve been looking after a rescue sausage dog. It’s the perfect way to have a dog 1–2 days a week without the full-time commitment, while helping owners, and giving more dogs walks and care. Such a brilliant idea and a wonderful community. Thank you!
I pay for prime, mentioning this first because if I’m paying for a service this would naturally result in a higher critique in my opinion. The apps location services do not update properly. Customer service line was not available during their opening hours??? The responses I received through email were useless and took way too much time to resolve when issue should have been addressed in first instance but I kept being provided the turn it off and on again IT responses which did not investigate my issue. After several emails back and forth I was finally told my address was not entered properly. This should have been raised in the offset. I entered my address correctly and if more detail was needed there should have been a function to tell me otherwise before submitting. This wasted time as I was connecting with people who were not in my area and had to go through the disappointment after communicating with said people that we were not in fact close like the app was suggesting. What a waste of time!
BorrowMyDoggy connects local dog owners with trusted borrowers to help look after their dog. Anyone can join our community, but we all have one thing...