Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app could be great, but I wouldn’t know because it’s really hard to actually use it without first having a newsletter prompt pop-up that I have to decline. This is followed by an offer to subscribe for $.99 for 3 which would be a great offer, except that I AM ALREADY A SUBSCRIBER!!!!! In fact, this is DAY TWO of my one year subscription and the fact that I have to decline this offer is simply asinine. I’m only paying $1.06/month and I feel like I overpaid for this lousy experience. Once you get an actual news article, there is a steady stream of ads and surveys o the extent that there seems to be a 1:1 ratio of paragraph to ads/surveys. I would pay $4 or $5/month for a better experience, but I am seriously so disgusted I’m considering canceling my $1/month subscription. I can’t even believe it, but I simply can’t get to the news on this app without the deluge of interruptions. I have to wonder if anyone from Gannett has actually used this app and compared it to other news apps???
If you’re in the middle of an article and go check the weather or answer your phone, or even just put your phone down long enough for it to sleep, the app closes completely and you have to reopen it, find the article you were reading, and then find your place in the article. Every. Single. Time. It’s super annoying and I don’t have ANY other apps that do that. It’s not like it would take new technology to fix that incredibly annoying “feature.” Even this very app didn’t start doing it until relatively recently. So they must have deliberately *chosen to make this happen. I’m seriously considering dropping my subscription until they fix it.
The reporting that the enquirer does is top notch. All you need to do is read their incredible piece 7 Days of Heroin and you’ll know the quality and dedication they’re capable of. I just have a minor criticism about the notification system for the app. I set up notifications so I can stay up to date on the news of my city, but I don’t care about certain topics. Namely sports. I just wish there was an option to opt out of getting notifications about specific topics. That way I wouldn’t have my phone buzzing at me to tell me about things I have absolutely no interest in.
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| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $19.99 | Monthly |
| Annual Digital Subscription | $19.99 | Yearly |
| The Cincinnati Enquirer News Digital Subscription (Monthly) | $24.99 | Monthly |
| Monthly Digital Rate | $24.99 | Monthly |
| Monthly Digital Subscription | $24.99 | Monthly |
| The Cincinnati Enquirer News Annual Digital Subscription | $69.99 | Yearly |