Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗cleveland.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Second time I subscribed to read about all my fav Cleveland teams. But Every time I try to read a subscriber story, I have to sign in and even then it won’t let me read the article and keeps taking me back to the sign in page. This is the second time this has happened, same issues. So, for the second time, I’ll cancel my subscription. This app blows.
For some reason in the new update I can no longer just choose Sports to see all sports articles. I have to choose each subcategory individually.
Very good local coverage and content. From a technical standpoint, you could improve the app and site by adding scalable font sizes. Some, not all, of the articles are written in a font that is difficult to read on a mobile device and you can’t change the font size nor can you zoom in to read it. That change would really improve the reading experience
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| Name | Price | Type |
|---|---|---|
| cleveland.com Football Insider (Monthly) | $7.99 | Monthly |
| Subscriber Exclusive Content (Monthly) | $9.99 | Monthly |
| Digital Access (Monthly) | $9.99 | Monthly |
| Digital Access (Monthly) | $9.99 | Monthly |
| Subscriber Exclusive Content (Monthly) | $9.99 | Monthly |
| All Access to cleveland.com (Monthly) | $11.99 | Monthly |
| All access to cleveland.com (Annual) | $75.00 | Yearly |
| Subscriber Exclusive Content (Annual) | $99.99 | Yearly |
| All access to cleveland.com (Annual) | $99.99 | Yearly |
| All access to cleveland.com (Annual) | $119.99 | Yearly |