Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Autoridad de Acueductos y Alcantarillados · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Autopay feature in the app is not helpful. The app displays if Autopay is active, but no details about what payment method or when—just the maximum amount field, which isn’t even labeled maximum amount. The only choice in the app is to Set Up Autopay again. Even better, what’s called Autopay in the app is Direct Debit on the website. The Direct Debit payment program is the same as the credit card autopay. Sheesh, call them both Autopay and then let the user see the options when they get there. On the website, the option is Modify your Direct Debit Settings. Why not the same in the app? The website FAQs don’t explain the Autopay program in detail either. A good explanation of the Autopay/Direct Debit program is the terms and conditions at the end of the direct debit enrollment form on the website. Also, the app is a complete lost opportunity to communicate with AAA PR customers to educate them about their water usage, display their comparative usage habits, encourage water conservation, or be better stewards of the island’s drinking water resources. No extra stars here, AAA. Not enough thought to the UX.
After an hour or so I was able to register the accounts. Who remembers what you used when the account was opened so many years ago? I kept on fussing till something worked. Now I can’t pay the invoices that I see pending. In the payment screen I cannot enter credit card information. What a waste of time. I’m sure I’ll get charged late fee penalties for not paying g on time!?
Sometimes when something needs an upgrade you applaud when it’s done. In this case, the previous app was okay…it had its quirks but it worked. Now, with this new app (which is not an upgrade but a replacement) one has to do all the registration process again… and again and again and again… in the end I tried around 9 or 10 times to FINALLY be able to regístrate a perfile. So you hope it migrated your accounts. Nope, you have to try …and I do mean TRY… to link your account to this new app… nope, tried about 5 times, went to the web site on my computer and tried a few times more… in the end, plain and simple: USELESS. Hopefully it will get debugged, but for now no idea how to pay my bill except to go to a pay station and personally pay my bill. Sometimes it’s better to leave well enough alone…
This new app is available for your phone from the Puerto Rico Aqueduct and Sewer Authority (PRASA), who has considered your demands in this technologi...