Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FirstBank Puerto Rico · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Shalimar Aponte, CSR, provided truly excellent service. She went above and beyond to ensure that all security protocols were properly followed and that my personal and banking information remained protected throughout the process. Her attention to security, professionalism, and commitment to protecting customers’ information are exactly what I expect from a financial institution. She demonstrated how seriously FirstBank takes the responsibility of preventing unauthorized access and protecting sensitive customer data. Thank you, FirstBank, for having professionals like Shalimar looking after your customers. And thank you, Shalimar, for your outstanding service, professionalism, and dedication. You are truly the best of the best!
This app has serious limitations in the information you need to see. Either is not readily available or it is difficult to know how. Recently I had 2 different questions about the app and the customer service on the phone didn’t know the information I needed. Not even at the bank they were able to explain a charge and find another transaction I was looking for. You can’t request the transactions for a period of time. You can’t add information to the transaction. To further complicate the process, the same transaction could show up; then move to another section and finally shows on another place or report. I use apps from 3 banks and this one is the worst.
I recently called the so called Customer Service and some specific questions. It turned out that I did not to bank representative but a call center. When I asked for phone number of my branch so I could talk to the manager of the branch I was told that they are not allowed to that and that I have to go to the branch.
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