Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infinite Energy, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When reviewing terms for contracts there is no Barack button, the app has to be closed out and reopened.
Can't pay through the app which is the only point. You can only pay through your browser
Works great, has decent functions, etc. However if you are just 1 minute late paying your bill the app refuses to let you pay it (unlike every other company that still would allow you access to pay on their app). The app also hates my debit card and is now rejecting it for a "general error" even though it accepts it on their website through a desktop computer (the info is saved so I'm not using a mistyped # or exp date). Super frustrating.
Accessing your account and paying your bills with your iOS device is now even easier. Features include: * View Account Balance * Make Payment * Vie...