Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Kirk/VanSant Advertising, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t even know if this is a real verified lottery of the state because how can they account for such a horrible horrible scanner when checking tickets? Right over in Virginia, the official website for Virginia Lottery functions like an actual lottery website. There is no excuse for this type of behavior from an actual lottery website for a state. However you have as the developer is siphoning money and doing a horrible job of updating and fixing errors. There is no way I should scan a ticket for two days and get these type of errors. No excuses. This person or people are not doing their job and their job is to keep the website working. It doesn’t work and the apps keep having issues. Why are you still using these developers??
I just noticed this app has been updated and l am not happy with the changes on it.. The numbers of any game were bigger and more attractive..now all the games serial numbers are smaller and Less bright …it all was better before..it has just changed 0n sep 16 -25 … they did worse instead improving
Have to keep deleting and then re-downloading the app. It freezes, gives constant error messages and there’s been no updates to fix the issues for over 3 months. The lottery department here in Maryland needs to find a new developer and start completely fresh, a new start. They should start asking the public for feedback on what they think the app should be. The rewards system needs an overhaul also. It takes too long to reach their threshold to receive any rewards at all and most are cheap items. I’d suggest more along the line of gift cards for a first tear reward and maybe something more. Throw in some Maryland gear (i.e. Route One apparel) to add and show some Maryland pride.
With the Official Maryland Lottery mobile app, players can: - Check winning numbers and current jackpots - Scan game tickets to see if they are...