Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Global Payments, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Got an email from Greater Giving three days before our event stating that they “recommended using Android devices or a laptop” because this iOS app is critically broken. Can’t use Bid Assist for longer than 2min without getting kicked out.
We have been using greatergiving for years and used the app at our auction this year. Volunteers loved selling raffle tickets on this since it was so fast. The committee members all wanted to do "the iPad job" at the gala since it was fun and simple.
Greater Giving - Make payment easier for event attendees by adding the ability to swipe a credit card on the iPad® In tandem with Greater Giving's Eve...