Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Taou · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the few apps of which I prefer the app compared to their actual website. Very useful advice on jobs, and easy to read. The only thing I don¡¯t use is their job search, because it seems to have more limited options compared to other job search services. Maybe just not used as much by employers?
Had a lot of expectations for this app because of its reputation but I was a bit disappointed with the overall experience. It is a pretty app, and a lot of the functions are good. The messaging feature seems to be pretty buggy though and is unreadable on my phone. I also can¡¯t seem to reply to a thread, or it at least doesn¡¯t save any of my messages on my device so I have no idea if they get sent. Overall layout of the main page could be better to make all functions more easily accessible without having to search for sections of the app.
Consistently see the same job on every page of search even though not related to search ie: truck driver when searching for financial positions. Will list same 3 jobs on every single page - not all advertised. App will not allow search to go beyond 7-8 pages even though lists 100+ pages. Consistently gets stuck on on job and can¡¯t go back. Saved jobs will not always appear as saved. Decent for job search but has its quirks that make process more complicated.
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| Name | Price | Type |
|---|---|---|
| 6脉点 | $0.99 | One-time |
| 职业发展包月会员(1个月) (Monthly) | $8.49 | Monthly |
| 职场商务版会员连续包月 (Monthly) | $9.49 | Monthly |
| 脉脉会员连续包月 (Monthly) | $14.99 | Monthly |
| 108脉点 | $14.99 | One-time |
| 职业发展会员 (Monthly) | $14.99 | Monthly |
| 职场VIP版(1个月) (Monthly) | $26.99 | Monthly |
| 销售会员连续包月 (Monthly) | $26.99 | Monthly |
| 招聘版高级会员包月 (Monthly) | $38.99 | Monthly |
| 100个好友点 | $39.99 | One-time |