Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗mProve Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is such a pain. 1) less than half of the time do the reminders come to fill out daily 2) the reaction time is super slow so when you have to enter a time of day, it takes almost 30 seconds to get to something like 3:30 pm because each time you click up or down on the minute function you have to wait for a bit before it will recognize that you clicked and can click again. Honestly developers, make it easier to be a part of the clinical trial, not a trial to use your app.
This app will not work for more than a few days without having to request another activation code. Such a pain to use.
It keeps kicking me out after I activate the app and input my info on my diary. When I open it again it ask for a new activation code and I have to call the clinic to get. It is very inconvenient.
Trial Guide is a resource to help you on your clinical research journey. Trial Guide contains visit schedule dates, research study team contact infor...