Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗力 陈 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No big deal get over yourself. It’s just a game if you don’t like it go find something else to do.
Lie #1: No Adds (later in the games they pop up after almost every level). Lie #2: “You have reached the final level”. Here you are directed to download a different arrow game app to continue. But if you ignore that, the games continues to more levels. Players are not stupid; the app developers are. So sad.
I did make it just past level 44. Then there was an ad. I guess they thought I’d forget.
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