Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frapp LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Frapp is a great application to get more people involved on campus. Not just social events, but clubs, careers, gatherings, food, etc. It is a great way to connect with people around you, see where people are, and overall an application striving to accomplish a goal to have people in the know and build a community.
I’m finding lots of on campus events I never knew about.
Every event on campus, in one place. Frapp shows you what's happening at Chapman right now — club nights, game days, org events, and everything in be...