Formo - Calorie Counter

PRIORITY APPS LLC · iOS

Formo - Calorie Counter

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Formo - Calorie Counter screenshot 1Formo - Calorie Counter screenshot 2Formo - Calorie Counter screenshot 3Formo - Calorie Counter screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Formo - Calorie Counter Make?

Monthly Revenue
$200.0K
Annualized estimate
$2.4M
Per Download
$2.22

Platform Performance

🍎iOS
Revenue
$200.0K
Downloads
90.0K
Rating
4.8 (518)

Rating Distribution

4.8
★★★★★
518 reviews
5
3%
4
0%
3
1%
2
5%
1
91%

Top Countries

🇺🇦 UA🇵🇱 PL🇩🇪 DE
Reviews (1)
☆☆☆☆mia _bass7/3/2026
do not recommend it

I am very disappointed with this app. The calorie counting is extremely inaccurate. I understand that AI cannot be 100% perfect, and I would accept a small margin of error, but the inaccuracies here are huge. The app often gives calorie estimates that are far from the actual values, making it impossible to properly track my nutrition or manage my weight. I downloaded this app because I saw many influencers promoting it on social media, and I honestly expected much better results. Unfortunately, after using it, I realized that it simply doesn’t work as advertised. If you’re serious about tracking your calories and losing weight, I would not recommend relying on this app.

Version History (28)
1.7.38/15/2026
1.7.28/1/2026
1.7.17/29/2026
1.7.07/23/2026
1.6.97/21/2026
1.6.87/8/2026
1.6.76/12/2026
1.6.66/10/2026
1.6.56/6/2026
1.6.46/2/2026
Available In (111 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇬🇧 United Kingdom🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇿 AZ🇧🇭 BH🇧🇾 BY🇧🇷 Brazil🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇬🇭 GH🇬🇹 GT🇭🇰 Hong Kong🇮🇳 India🇮🇩 Indonesia🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇲🇴 MO🇲🇾 Malaysia🇲🇽 Mexico🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇶🇦 QA🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇿🇦 South Africa🇱🇰 LK🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇦🇹 Austria🇧🇪 Belgium🇧🇬 Bulgaria🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇫🇮 Finland🇬🇷 Greece🇭🇺 Hungary🇮🇪 Ireland🇱🇹 Lithuania🇱🇺 LU🇲🇹 MT🇳🇱 Netherlands🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇸🇰 Slovakia🇸🇮 Slovenia🇪🇸 Spain🇸🇪 Sweden🇪🇪 Estonia🇱🇻 Latvia
Supported Languages (27)
CroatianCzechDanishDutchEnglishFinnishFrenchGermanGreekHungarianIndonesianItalianJapaneseKoreanMalayPolishPortugueseRomanianRussianSlovakSLSpanishSwedishThaiTurkishUkrainianVietnamese
App Details

Formo is a smart calorie tracker that uses AI to automatically identify calories and macronutrients — protein, fats, and carbohydrates — from a photo...

iOS App ID
6757469661
Content Rating
4+
Min OS
16.0
Size
68.9 MB
In-App Purchases
Yes
Publisher
PRIORITY APPS LLC
Uk

In-App Purchases (10)

NamePriceType
Monthly subscription$6.99Monthly
Monthly subscription$7.99Monthly
Monthly subscription$7.99Monthly
Annual Subscription$17.99Yearly
Annual Subscription$19.99Yearly
Annual subscription$24.99Yearly
Annual Subscription$24.99Yearly
Annual Subscription$34.99Yearly
Annual subscription$34.99Yearly
Annual subscription$39.99Yearly