Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗shimmer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m loving Indy. I have been experimenting with how to work with rather than against my ADHD for months since I decided to start my own small business and have to set my own goals and work schedule (scary!), and over the last couple of months, Indy has helped me find that balance and gain a lot of tools that help me to keep making progress on my goals. I was a beta tester for this app, and the concept has been brilliant from the beginning, but I have also been impressed by how quickly the team has improved functionality. It IS a new app so it is not perfect, but I’ve noticed they really listen to feedback and respond to it very quickly. Most importantly, while I like the ritual of the weekly strategy setting and morning and nightly check-ins, by exploring what usually blocks me from starting or continuing to work on my goals/tasks by going through the Indy conversation flows, I have made real insights that I can carry into each day, and I’m gaining confidence that the solutions to managing my ADHD are already within me, I just need to keep learning and trying things out to figure out how my brain ticks, not how neurotypical systems expect it to.
Making time for a daily check in with Indy has been amazing for me as someone with ADHD! Indy breaks down my priorities for the day with helpful prompts to consider what might get in the way of getting things done and how I want to pre-plan for those situations. I’m usually someone who struggles with decision paralysis, procrastination, and avoidance, so this has been a really gentle and useful game changer for me to get ahead of those moments and get back to doing what I plan to get done each day. The app pull out wins and insights from our conversations each day, which are great to reflect on in the moment and in hindsight to remind myself that I’m making progress! I was really excited to have the opportunity to beta test the app, so have had about a month to test out Indy while the team finished ironing out the kinks! It’s been awesome to see them roll out new features along the way, so I can’t wait to see what else is in store.
I am 3 days in and absolutely hooked on Indy. It’s like a productivity coach, interactive journal, and habit tracker all built into one very easy to use app. While I am very anti-AI when it comes to creativity, the AI in this app acts like a dependable second brain that helps you remember goals, process what works and what doesn’t, encourages you to make goals and keep moving forward, and celebrate even the little wins that are easy to forget. While it doesn’t generate any actually coaching, having something to rephrase and summarize my thoughts and turn my ramblings into concise goals has been incredibly helpful and feels more like you are talking with a best friend than an app. I feel seen and validated in both the good and the bad and more focused on goals than I have in a very long time. I find myself looking forward to my check ins and the accountability has been great. I’m recommending this to all of my ADHD friends!
Indy isn't a human coach. It's a different kind of support, one that couldn't exist without ADHD coaching. 100,000+ real ADHD coaching sessions went...