Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Parity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Parity has been a great platform to learn about new opportunities, meet other female athletes, and find community. Really excited about the app - I’ve been more involved and better connected since downloading!
This is the first community I’ve ever seen made up of athletes in a variety of sports, sharing their experiences as athletes and also on the business side. I’ve just joined and I’m excited to learn and share with this community.
Parity is an incredible platform that allows women from all over the world to connect who have played sports at the professional level. The app allows us each individual the ability to grow, encourage and share their journey during and after sport. Highly recommend this app to stay connected and grow together!
The Parity Athlete app is the first community app built exclusively for professional women athletes. Whether you’re looking to connect with peers, sha...