Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mukouyama Takayuki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've been looking for new escape games after playing basically all of them out there. After a while, they all start to feel the same but this one stood out! I loved how things change as you moved around and progress to give it a spooky but fun vibe. I'm checking out the other games by this developer next. Please keep making more games! Loved it!!
This game delightfully melds cute and spooky. The puzzles are logical without being super-obvious. With three large areas, there’s plenty to do.
I'm getting home late... If I take my usual way home, I'd get home faster... I should be home... A slightly horrifying and mysterious escape game. O...