Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frank Li · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cool app concept, but it’s still pretty basic but I’m excited for new features
Downloaded this app because my friend told me to, and it was probably the best thing to ever happen to me. Having the motivation of my friends liking me has really helped me get back in the gym and live a healthier lifestyle.
Going to the gym is very important, but it’s so easy to push off when nobody is watching. With this app, I’m basically forced to go. My friends are holding me accountable, and each day I don’t go and they do, they’re winning. Healthy competition is what drives growth, and this app provides a great way to stay growing. 10/10 would recommend!
Real goals. Real progress. Real friends. You and your friends set goals, post real progress, and keep each other accountable — together. Whether you...