Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MAX Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The interface appearance of this app is nicer in a way than the previous app however there have been changes that are undesirable. One of those includes having access to accounts I started up for minors that I should not have on my list. Its a privacy breach to have access to them here just for being on it. The original app was simpler to navigate as I’ve had to make some adjustments to the new app to prevent transactions from accidentally coming from the wrong places due to the line up. In the older app this did not happen. Have also had some errors occur depending on system issues that had to be resolved. These are all matters that never were a problem before. I miss the simplicity of the older version.
The new app is sluggish, didn’t migrate bill payment history,not user friendly, unlike deposit a check before had to do eight times would not recognize the amount of check. Had flood light in shop didn’t work. Eventually went outside in hot sun to make it work. Now that is a terrible product. I still don’t understand why you want to show my joint information to others I know you say it can’t be done but it happens and they do not have my pass word. This is a disaster waiting for something to happen in regards to privacy.
Whoever greenlit this new MAX app deserves to be put in charge of the ice machine in Antarctica — because clearly, they enjoy watching people suffer in cold silence. This “upgrade” is like replacing your car’s engine with a potato and being told it’s innovative. Let me break it down: • Balances update slower than a sloth on NyQuil. I bought a coffee three days ago and my account is still pretending it never happened. Either I’m living in a parallel financial universe or the app’s internal clock is running on dial-up. • Transactions? More like imaginary friends. Sometimes they show up. Sometimes they don’t. Sometimes they wave from a distance like ghosts of banking past. • The UI feels like it was designed in a group project where everyone failed. Buttons are hidden, navigation is confusing, and I think I accidentally applied for a car loan trying to check my savings. I used to log in, check my balance, pay a bill, and move on with my life. Now I need a sherpa, a flashlight, and a strong drink just to figure out what happened to last Tuesday’s gas station charge. To the decision-makers: Why? Just… why? Who hurt you? Did someone challenge you to ruin the user experience for sport? Mission accomplished. You win. We lose. Please, for the love of all things digital — bring back the old system. Or hire someone’s grandma. She’d at least make the app usable and throw in some banana bread.
MAX Credit Union gives you access to your financial accounts anytime from anywhere. It’s fast, secure, and makes life easier by empowering you with th...