Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Robert Franca · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is bad I only got to play once and that once was when I was figuring it out my daughter cried because this app did not work she was so exited,another thing is when I’m trying to go to the next card it won’t work I am SO disappointed
Like the tittle said it only aloud me to play once and kept asking me for a subscription and when I pressed next it didn’t work
The app said they had a three day free trial. I tried the app and did not find it to be as user-friendly as I wanted and so I canceled the subscription the same day. The app is still charging me.
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