Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Content Co.,Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My initial impression of this app was not good due to some interface and preference issues. I left a review detailing the issues and the developer promptly issued a couple of updates that addressed and fixed the issues. Nice to know the developer listens to feedback and takes action if it’s warranted!
For some reason they only have a metric option, and you have to get through a long script asking a lot of metric data about your body just to start. I was able to convert with a metric-imperial calculator and fill them in, but even after getting that done as well as the mandatory signup with Apple it brings you to a dashboard full of only metric displays. I’m a dummy in America and Reagan made massive moves to stop our progress toward living in the metric system… the app developers have this in the US store, price things in dollars, and yet have no option for imperial units?!? I can’t see this very useful for anyone not extremely fluent in metric measurements.
It would be great if you could change the height and weight to metric or non metric for us Americans that don’t use kg and cm!
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