Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Board of Opticianry & National Contact Lens Examiners · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that I can take a picture of my CE paper on my phone and upload it directly. I don’t have to send the picture to my computer or mail it. Not too shabby, no annoying notifications everyday, and it helps me keep my optician group updated with news about their certification. No need to search on google, or doomscroll on facebook.
This app is a reflection of how awful the abo/ncle customer service has become. This is just an extension of their terrible website. Don’t waste your time.
This is the least user friendly app I have ever had to deal with. It makes it impossible to try and renew your certificates. It’s a horribly laid out app with no clear instructions. This app is almost unusable.
The American Board of Opticianry and Notional Contact Lens Examiners (ABO-NCLE) is the largest and most prestigious Opticians' certification organizat...