Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aryan Bhasin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: had to downgrade my rating. The minute tracking isn’t accurate anymore. I have a few apps that track my heart rate zones and they’re all aligned to nearly the second - this one is missing chunks of minutes (as many as 20 within a zone). Not sure what’s up, but I uninstalled until it’s updated. Unfortunately this now means the app…isn’t really useful for anything. The minimum it has to get right is pulling minutes in zones correctly, which should be pretty straightforward.
Interested in longevity and heart health? Then you know the importance of training in different heart rate zones. Meeting weekly targets for each zo...