Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗1st Security Bank of Washington · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Awful app, I have had to change my password four times because it doesn’t remember me. I get locked out, I can’t get anywhere until I can reach someone during business hours and ya all have too many holidays. I am thinking I am gonna have to hire a hacker just to get into my account every time. Your app is driving me up a wall!
I’m now beyond frustrated. After being repeatedly locked out of my account despite using the correct password, I attempted to resolve the issue by phone — only to be told my Social Security Number was invalid. This is categorically false. I then tried emailing support twice, and both attempts failed due to technical errors with the CAPTCHA system. At every turn, your platform has blocked me from accessing basic services, and I’m left waiting until I can speak to a live person tomorrow. That delay is unacceptable. This experience has been infuriating and started with the new app launch
It’s good, hard to get used to after the extremely simple layout of the og app, but it’s sort of like an iPhone, takes time to get used to. One thing I would change is the credit card payoff, it would be nice to see the balance owed when in the transfer money section. I did have to call to figure out how to pay off my credit card, besides that so far everything has been relatively easy.
Introducing the new 1st Security Bank mobile app for all your personal and business banking needs, in the palm of your hand. Enjoy convenient access t...