Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Timberland Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you have an iPhone version 7 or prior, the app will repeatedly generate non-sensical messages telling you that you must reinstall the app. I called Timberland Bank technical support and was told it was "Apple's fault" and that I should instead use the web based app on my iPhone. After further discussion with a 2nd person I was told that an external software vendor made a decision to not support any IOS versions prior to 15, which is the max version supported by iPhone 7. That explanation implied that iPhones v 7 have a security risk and are too dangerous to use. That almost sounds like a plausible excuse until you consider that the the web based version does run on iPhone 7, and an authenticator app for Timberland does generate valid codes for logging in on iPhone 7. In Timberland's way of thinking, iPhones version 7 are too dangerous to run their app, but it is safe for using their web based application. In summary, if you want a functional banking app and have an older version of the iPhone, you will have to pick a different bank.
It’s reliable once set up and opens quickly every time, which is nice. Unfortunately it’s missing in the reports and searching areas. There’s no way to easily filter out different deposits or separate different purchases, either by methods, amounts, or vendors. If using Timberland as the primary bank we are forced to scan through the entire list of all purchases to locate any specific one. This is a MAJOR frustration when a purchase from a previous month needs to be referenced. There is no reliable way to generate a report from an individual vendor that spans several months, and the search will not work unless the full name of the vendor is input, which makes locating a one-off purchase made in a previous month a very time consuming process. Also, payroll deposits take 3 days to even show as processing. This is slower than experienced with other banks.
I’m so mad! I have had so much trouble with remote deposits for checks since the update of the app several months ago. I keep putting checks in having them appear to be accepted, only to get a call months later from clients saying they hadn’t gone through. I don’t know how much money I’ve lost but I’m going to change banks. Not cool!
Timberland Bank is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including accounts from ot...