Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HCA Healthcare UK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App doesn’t stay logged in and pretty much makes it pointless, because it logs out after being left for any small duration of time. Had to log in with credentials + MFA multiple times throughout the day, so might as well use the website. Same behaviour for my partner on a different iPhone
Why doesn’t this new app allow facial recognition to log in?
Summarises all my health info clearly and accurately and makes booking an appointment simple.
My HCA: Take control of your healthcare Access GP services from your phone, with flexible pay-as-you-go or subscription options. Book in-person or vi...