Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bentley Media Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love your news and subscribe but your app doesn’t open half the time. I’m a subscriber but I may have to stop this if the app doesn’t improve. Almost not worth it anymore.
Downloaded the Just the News app thinking it might be a convenient way to read their stories. Unfortunately the main feature appears to be a loading wheel that spins… and spins… and spins. On the rare occasion a story actually loads, it is immediately buried under a parade of pop up ads that make the article nearly impossible to read. Apparently the app is very committed to advertising. The news part seems optional.
Not only does the JTN app include the ever annoying auto-play video that no one likes, the popup ads make the app unusable. At least the website can be used with active ad blockers. Content is excellent but I suspect they are missing a large swath of potential readers because of the ads and annoying video. I know they want people to pay for the pleasure of dealing with neither but so does the WSJ, for the same amount $. Uninstalling.
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