Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Communications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest update made embedded content panels tiny. Since so many of your authors write entire articles around threads on X, videos are now too small to watch. If I want to see what’s going on, I need to click through to the post on X. It’s also difficult to read while it is so small. I did not see an issue with the size of embedded content until this update. Please restore a reasonable size of embedded content, and your app will be near perfect.
As of 5 Oct the app will not even open on the iPad 18.0.1 update. The content was fantastic, the app developer does not due the content creators justice. Previous versions of the app would work on the iPad. The latest version is a complete failure. BEWARE - if you open the app, you may get an add with volume (loud). This will alert all around you that you are opening a site that has advertisements (NSFW). Dare to try to catch up on the news at the end of the day? The adds will hit you then too, and be careful, because if there is someone sleeping next to you, this will wake them up. As you scroll through content, you can also expect to get loud advertisements then, and finally again if you open an article. The developer will reply that they have to pay the bills, and I get that, but does it have to be so obnoxious? Finally, if you have to pay the bills, is a site like this hitting its target audience with adds that claim five police officers were killed on J6? Prior to the consolidation of the websites / apps you could search content on the IOs apps by author, you can’t do that since. The developer of this app is not doing the content creators justice.
First major problem with this app is that it keeps crashing on my iPad, starting yesterday, even after the update. Additional issues have to do with the media portion, specifically the podcasts. As a paying customer, I am supposed to get the uncensored version of the Triggered podcast, not possible. Also, there is no way to speed up the podcast, I typically listen to everything on 1.75x speed, this should be a no-brainer. Additionally, then my phone times out & goes dark, you have to open the phone back up in order to control any pausing or skipping. There are also issues with the comments section of the articles, but those are less annoying. Please fix this, I have subscribed to you guys, because I love your work & want to support you.
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