Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMAC, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I joined AMAC after discovering what a wonderful job they do for not only seniors, but for all Americans! I can promise from personal experience this organization gives me all the news I need about what’s going on in America. No need to watch those news channels any longer - get it all here. And then the topper is all the great programs they offer, especially Medicare!
AMAC has some amazing content, which is why I wanted to become a member. But, the app and website are just miserable to navigate. It runs at a speed that would give the proverbial “molasses in January” saying a whole new meaning. If that weren’t bad enough while trying to fill out the membership form, it actually jumped ahead, and I couldn’t back out of it to clear up any mistakes. I see that I’m not the only one having problems with the app and the site, but it would seem that the developers are dismissive of critical feedback, probably because the overall ratings are very high; albeit, those high ratings are likely more due to their great content, which would actually mean more to me if I were able to use their product. Oh well, I’ll just look at it as more money in my pocket.
I’m giving this app a 2 star. I have been trying to share articles from within the app (app description says you can easily share articles) but when I do it shares a link to download the app. I contacted support and here is the response I received: “ Thank you for contacting AMAC. Unfortunately because you are sharing the article from our app whoever tries to view it they will have to download the app. If you were sharing it from our website that would of course not be the case. Thank you for being a part of the AMAC family. Please let me know if there is anything else we can help you with. Thanks,” Totally contradicts what the app description states.
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