Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vijay Anand · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Since Matt sold one of the most read websites in the world and apparently the editorial staff and proofreaders left with him. The new owners are the ad agency that sold advertising for the Drudge Report but know little about maintaining editorial quality. Nobody there proofs or edits the comments section. That section is an abysmal display of offensive comments that are machine produced neo Nazi comments that have little or no value to the stories being posted, The staff’s story selections are not really stories but thematically inconsistent that contradict the stories ahead or behind. This is what happens when ad agencies oversee the editorial department or what’s left of it. The current Drudge Report is only a splinter of itself. Shame on Matt for selling out to to a bidder who knows nothing about quality journalism and tearing down versus building up the property. I hardly read it anymore and DR is never cited.
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