Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Superfeed Technologies, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had WJ for years. In fact at one time I had 2 subscriptions. I wanted to support them and didn’t know I could donate. Watch the editor on Flashpoint!
The app is good for news however scrolling through a story is infuriating! You get part way through and it will take you back to the top of the article. You have to REALLY want to read an article for the app to reload and to keep starting at the beginning 4 or 5 times to eventually find your place and finish it. It’s beyond annoying.
Though presenting some interesting, realistic news, I’ve been taken aback by the mess of adds and unrelated contents that app throws at you. The developers of this app should take exemple on The Epoch Times, reorganize their layout, and drop the messy pages. It also tries to track your activities with other pages and apps, which shows me they’re not here just to deliver news, but probably use their users data for other purposes. Don’t make your app feel like a giant click bait.
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