Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AvalonBay Communities, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super cool
App spams with notifications with no control over silencing/disabling per event type (post, management notice, etc). App requires logging in at least once a day, making it extremely inconvenient to use. Avalon should implement better session retención and Face ID if security is a concern.
There’s currently no way to disable push notifications for new community posts, so I am getting notified multiple times a day whenever someone makes a new post. I didn’t want to disable all notifications for the app because some of them are useful (mainly updates on my maintenance orders), but that seems to be the only solution until they fix this.
The AvalonBay Living resident app has everything you need, right at your fingertips. From RSVPing for upcoming community events and paying rent to req...