Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ProperForm, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a clinician, this app is incredible. My team and I can't believe how fast the app is and how well it works. This experience is so much better than the old way I used to deliver HEPs to my patients.
Finally, an easy way to follow my exercise programs.
Turn your physical therapy or movement sessions into personalized programs you can actually follow. With ProperForm, your provider captures what happ...