Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Bulmer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Interface takes a bit to understand, but it’s generally a helpful tool. However, I was under the impression (perhaps incorrectly) that the app helped calculate a good bedtime and wake windows. But while this is a good way to track sleep time, feedings, etc., the app doesn’t seem to do any analyzing of pattern but instead bases its suggestions of the average suggested time on age. A bit bummed, as we’re in the exhausted sleep trenches—and I bought this app to avoid doing subscriptions to trackers. Hopefully they will improve the app. If they do, I’ll be more than happy to update my review. In terms of bugs, Live Update is out of sync with the app and in-app, the awake/sleep counter is cut off at times.
Initially I had a couple of issues with the functionality of the app. However, the promptness and helpfulness of the developer has made me a fan of the app. There are some great features planned for upcoming versions so I’m excited to be able to customize the app even more to my family’s needs.
Wake Wise: The Baby Sleep Tracker for Modern Parenting Simplify your parenting journey with Wake Wise, the all‑in‑one baby sleep tracker app created...
| Name | Price | Type |
|---|---|---|
| Per Month | $2.99 | Monthly |
| Monthly with Free Trial | $4.99 | Monthly |
| Per Year | $5.99 | Yearly |
| One-time purchase | $14.99 | One-time |