Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Asan Wellness UK Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love how clear Asan’s design is. There’s not any extra info on the homepage so I can easily scan to get the info I want (ie when my next period is coming or what phase I’m in). Also, I love the educational materials, like it’s really cool learning about the different phases of the cycle so I can see myself coming back into the app even when I’m not logging a period, just to see where I’m at in the cycle. Can’t wait to keep logging and refine my data!!
This app is super well made and incredibly useful. Periods are easy to log and the analytics catch patterns that are useful for my doctor
The world’s first period tracking app built by women, for women. Tired of insights behind a paywall? Asan’s menstrual health app allows you to stay...