Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Hawaii · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was looking through the long list of heavy duty government apps produced by NICUSA until I came to this one. A shark game??? 😳 Really??? Was one of your app developers bored one day, and decided to code out an animated shark game instead of a government reference app??? 😂😂😂
4real do, dis game got da goods knowadda I mean. So cul m8Bust Gaem 2014-forever
I thought it was too simple at first, but the trash starts coming down FAST! Love kicking the opala out of the water with the shark.
The ancient Hawaiians knew that what happens on land affects the ocean, so they used a system of land and sea stewardship involving the entire ahupua’...