Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joshua Whitehouse · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was super excited to see that this app syncs with PlayStation network however it’s not working. Yes I do have my profile set to public on psn. Sad because this would solve all the problems the other websites fell short on.
This app is very good, I like the smoothness in the layout and the overall comfortability. And linking accounts is very easy and simple so that is also a very good thing. This app definitely gets a solid 5/5, I look forward to what this app can be in the future!!
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