Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Katherine Woodward Thomas, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a fan of KWT, though it was not made clear that the sessions would be held during the middle of the day and in the middle of the week. If I had known I was going to be unable to attend I would have never paid the money for the program. Also, they charge off of Apple, and do not make the refund period clear. Disappointed, as her sessions used to be great.
Created by New York Times Bestselling Author Katherine Woodward Thomas Claim a bright and beautiful future in life and in love that both ignites and...