Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗August Home, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had 2 August locks now. I just bought the WiFi lock and it is a significant functional upgrade to the first lock I had which needed the bridge. As long as my husband and I are the only ones entering and leaving the house, everything seems to work perfectly. Unfortunately, since COVID hit, I haven’t had much chance to put it through its paces though, so I’ll have to update this in a year or so when that’s no longer a problem. My only complaint is that an issue that existed since the very beginning still hasn’t been addressed years later. The fact is, there are many instances when it’s more convenient to have a standard deadbolt, and August has yet to program that flexibility into their app. We often have contractors come into the house to do renovations, maintenance, cleaning, etc, and these types of visitors frequently go in and out the door throughout the day. Since the lock automatically locks, sometimes locking them out, they have resorted to just leaving the door open, which then lets in flies, or cracked, which makes the lock angry because it can’t lock. My fix lately has been to turn off the lock by taking the battery out of the August lock, but it would be much easier if there was a way to turn off the lock from the app. Even better, if you had a “contractor mode” where you could program the days and times the lock will be inactive, that would be amazing. I could set it and forget it, turn it off when they’re done with their work. Implement this addition and it’ll be 5 stars from me. Thanks.
a recent app update introduced an automatic selection of wifi vs bluetooth when connecting to a lock; that significantly slows down unlocking, to the point where i have had to pull the wifi bridges on any locks i want to access fast; the way i use august — as i walk toward one of my ten doors equipped with august locks, i issue an unlock command from the iphone control center; this used to work amazingly well with bluetooth as it would connect and unlock by the time i have managed to walk up to the door; with the recent autoselection it tries wifi first, which is slow, then as i am very near the door it connects to it with bluetooth, and entirely and completely forgets to issue the unlock command which i had tapped from control center, so now i have to tap again; feels so clunky and slow, and so much worse than how it worked before this “feature” was introduced in general with August in my 3 years of ownership of v1 and v3 locks, and continues daily use of the app, I see such awful design decisions and so much time before they decide to backtrack... for crying out loud, you just had it working perfectly for a few months, how about quick making these half baked changes while you are ahead, or at least let us opt out or may be provide feedback to you prerelease because clearly you don’t get how some of us use your products
I purchased the August Pro expecting that this lock would open as I approach the door. It rarely opens the lock as expected. Maybe two times since Jan 2018. Upon calling tech support, and after I gave him the problem and use scenario, his questions centered on other Bluetooth devices that are on or around me when I expect the door to unlock. Let’s see, Apple iPhone X, Apple watch, and Apple AirPods. Then he immediately focused in on the AirPods. The technician said to me that the August Pro does NOT work well with Apple AirPods and it is a known “issue”. I asked “known to whom??”, known to August apparently but no one else knows that would be involved in the presale process it seems. If the BestBuy rep told me about this problem, I simply would not have purchased it. I lay responsibility for this “known” problem squarely on August and the lack of communication to its resellers about this problem so that consumers can be warned BEFORE a purchase is made. Very irresponsible!! So after all the time, effort and energy with this electronic yet manual lock, I will remove and return it. The funny thing is that Bluetooth wireless communication has an industry standard well established so that manufacture’s can develop products that will smoothly integrate and work with (reject) other Bluetooth devices within 30ft. How did August design such an inept system using Bluetooth??
August locks are supported exclusively in the United States and Canada. At August Home, we believe that the door to the home isn't just about keeping...