Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brivo Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I was being chased home by someone and had to count on my Brivo to open my door on the first try, after dark, I’d be dead. Ive spent a countless number of times being locked out of my apartment at crazy hours like 9pm, 11pm, 3am and so on because our office had only given us one physical key. So we had to rely on the app for the most part. I’ve had to jump my outdoor fence about 3 times coming home from work (I work graveyard) and even once just having to wait 3 hours for maintenance to arrive. The app chooses to “fail” access at the worst times. Always being late hours of the night. Luckily I’ve informed my office of this and had a second physical key made for me and my roommate. On rare occasions sometimes the physical card also doesn’t work and you just have to keep trying at it. But I DREAD knowing I have to use the app to open doors knowing it may give me a hard time or not even open at all. I’ve had these issues with our amenities doors as well during operating hours.
This is an excellent way of allowing accurate and safety access, for the legal residents, to the Heritage Buildings at large. It would be an improvement to have this same system throughout the complex! Including the residents access into the main entrance of the Fifth Avenue towers and the Madison Avenue building location and laundry-room. As they already installed the same system, to access the building-gym, personal storage-rooms and the residence lounge-areas. It creates a positive commonality of safety, for the legal residents who live here!!
There’s nothing quite like getting home and standing outside of a door like some creep waiting for an app to load (5 – 30+ seconds) so you can enter the place you pay your hard-earned money to access. Occasionally, the door you want to open is doesn’t register with your request to unlock… so you have to find an alternate route to get home. Not only does this app track when and where you enter, but its also a mandatory feature which forces you to take your phone with you whenever you leave the conform of your home for ANY reason! Want to go for a quick walk or check the mail? Don’t forget your phone or you’re locked out of your home! Did you just start your car but realized you need to run inside to grab something from your kitchen counter? Don’t forget your phone! My favorite part of this ridiculous app is when youre burdened with groceries or shopping bags, and – instead of simply using a fob that’s attached to a keyring that also has your home key, you now have to fish your phone out of whatever pocket your phone is in, unlock it, open the app, play roulette with the app (again, sometimes it opens quickly, sometimes you have to wait) and then voila! The door is unlocked…. Maybe. Maybe there’s an alternative to the app? Maybe a fob that functions with the doors? .. better be ready to cough up $50 to get a fob to do exactly what this horrible system replaced. 10/10 intrusive and failing effort.
Brivo Mobile Pass introduces a new level of convenience by providing you with the ability to access secured areas with your smartphone. Available excl...