Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Empeon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had this up for a couple of years, it’s always given me a lot of trouble, right now it’s frozen up again, and I can’t get in to punch in for work… I would hope that there would be a better option rather than this app
I wish I can EASILY see total worked hours on your app as I easily see it on your website. Otherwise I will soon delete it for not being useful to me for the thing that I care about: Total time.
The app doesn’t do anything but redirect you to the website, which is pointless. If I wanted to use the website, I wouldn’t have downloaded the app. Either way, you cannot access all the things it says you’ll be able to, which brings me back to the original point: it’s pointless.
Empeon Hub allows healthcare and homecare employees to quickly and securely access their schedules, pay data, and personal information through an intu...