Fable Town: Merge Island magic

REEF GAMES LTD · iOS

Fable Town: Merge Island magic

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Fable Town: Merge Island magic screenshot 1Fable Town: Merge Island magic screenshot 2Fable Town: Merge Island magic screenshot 3Fable Town: Merge Island magic screenshot 4Fable Town: Merge Island magic screenshot 5Fable Town: Merge Island magic screenshot 6Fable Town: Merge Island magic screenshot 7Fable Town: Merge Island magic screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Fable Town: Merge Island magic Make?

Monthly Revenue
$200.0K
Annualized estimate
$2.4M
Per Download
$3.33

Platform Performance

🍎iOS
Revenue
$200.0K
Downloads
60.0K
Rating
4.9 (8,541)

Rating Distribution

4.9
★★★★★
8,541 reviews
5
0%
4
0%
3
1%
2
2%
1
97%

Top Countries

🇺🇸 US🇷🇺 RU🇩🇪 DE
Reviews (3)
★★★★★sammie girl 8712/19/2025
Fable Town

Apple is trying to make me pay for something I never received. I play Harry Potter also they had to fix one of their bugs they had. I tried to get coins and couldn’t they took the money but gave it back. Now Apple is saying I owe then 25$ and something. As everyone knows Apple doesn’t give anything for free. You have to pay for it before you get it. So I can’t update anything on my phone until I pay this. Can’t play the game anymore. Harry Potter also needs to be updated. I’m not paying for something I never got to begin with. I hope this hasn’t happened to any other players. I pay everything with PayPal. They even went threw my records of where and when they paid for things I’ve gotten for my games I think it’s a shame that they would make you pay for something you never got. All that money they make off of us. Then want to put charges on you. I’m sy love the game. BUT I WILL NOT PAY FOR SOMETHING I NEVER GOT FROM THEM.

☆☆☆☆DarthBer9/12/2025
Latest update increased prices and decreased game progress DRAMATICALLY

For the first time in a VERY long time I found a game that I actually liked. I have spent an embarrassing amount of time and money playing because I loved it so much. Usually I can never justify spending even a dollar for a new ringtone, but I budgeted for this game every week. HOWEVER this last update has changed everything. When I first started playing, everyone experienced an amazing game that was full of entertainment. Buying boosters did just that, boosted your game. Now it is incredibly frustrating playing if you’re not willing to spend QUADRUPLE what it cost to get every bonus on the side quests. If you’re not in a position to spend A LOT of money, you won’t even come close to getting the most basic rewards unless you dedicate every second of your day to playing, and I am not exaggerating. I dread even opening the app lately because I’m so disappointed that greediness has destroyed one of the funnest games I’ve played in years. I’ve tried and tried to make it work without spending over $20 every two days and I just can’t make it work, I refuse to dedicate that much of my income to entertainment in this economy. I’m sad to see it go, but I’ll be deleting my game soon and throwing all of the time and money away. I can’t bring myself to support a creator who is so arrogant in maximizing profits over customer satisfaction and manipulating gameplay to force players to pay.

★★★★Ljohn10112/5/2024
Pretty Good But Needs a Couple of Things

This game is pretty good and I really like it so far. I like that you can pay to skip ads as an option, but you will need to continue to pay because it only skips ads for a limited time. The magnet helps and also you can buy time to use it, but the time is also limited. The story line is interesting and you get plenty of bonuses. There are a few things that would make this better. Once you upgrade a building to the maximum, it would be nice to be able to get rid of any remaining pieces or exchange them so they do not take up valuable space. And also, not receive anymore unusable pieces from the chests, mines, floats, etc. Also, when an event ends it would be nice to be able to go back and collect any gems or coins that are left or automatically do it when the event ends. I did not know you would lose them once the event ended so I lost quite a bit. Otherwise keep up the good work and look forward to the next event. Why did you reduce the free energy amount in the main board from 25 to 15? Also, collecting the energy orb is now maxed at 35 instead of 50?

Version History (60)
1.31.22/9/2026
1.30.01/22/2026
1.29.112/26/2025
1.29.012/22/2025
1.28.512/16/2025
1.28.012/10/2025
1.27.612/3/2025
1.27.011/26/2025
1.26.211/13/2025
1.25.010/23/2025
Available In (114 Countries)
🇦🇺 Australia🇩🇪 Germany🇧🇷 Brazil🇨🇦 Canada🇬🇧 United Kingdom🇫🇷 France🇵🇱 Poland🇹🇼 Taiwan🇺🇸 United States🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW🇻🇳 Vietnam
Supported Languages (13)
DutchEnglishFrenchGermanItalianJapaneseKoreanPolishPortugueseRussianChineseSpanishTurkish
App Details

Welcome to Fable Town! Merge, renovate, and solve the mystery of this magical place. Follow Ginny, Merlin's granddaughter and a talented sorceress in...

iOS App ID
6478150057
Content Rating
9+
Min OS
15.0
Size
333.7 MB
In-App Purchases
Yes
Publisher
REEF GAMES LTD
Cy

In-App Purchases (10)

NamePriceType
Stack of Gems$1.99One-time
Event Energy Offer$1.99One-time
Premium area$4.99One-time
Instant Boost Pack$4.99One-time
Pile of Gems$4.99One-time
Golden Ticket$5.99One-time
Last Chance Pack$6.99One-time
Instant Bundle$9.99One-time
Premium zone$9.99One-time
Perfect Start$9.99One-time