Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coborn's Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is not as user friendly As previous. Hard to find where rewards are. The feature to add item to cart only works for some things. It takes more time going back and forth between screens trying to add the item to the cart than if I just wrote them down.
Weekly ad, coupons… all loads like you’re using a computer running Windows 98. Touch something on the ad incorrectly and you’re back at square one.
If I shopped only by following an app, I would never shop Hornbacher’s. The former app was much faster to use. This one you have to scroll and scroll and scroll to see what is on sale; a total waste of my time! Horrible! Great company; app is not.
Hornbacher's new mobile app offers a sleek and user-friendly shopping interface, making placing your order a breeze. It offers: - Fast and flexible s...